B2B page for a Veikkausliiga club's corporate partnerships.
- Design
- Development
- Copy
Overview
IF Gnistan is a Helsinki-based Veikkausliiga football club that wanted to strengthen its corporate partnerships with a dedicated B2B page, separate from the main site. We designed and built a WordPress-managed page that presents partnership packages clearly and guides potential partners toward making contact.
The page was built to serve two audiences: business decision-makers considering sports sponsorship, and existing partners looking to expand their collaboration. The visual identity follows the club's brand, but the B2B experience is clearly distinct from the main site.
Challenge
The club's corporate partnership sales previously relied on PDF brochures and in-person meetings. There was no digital presence on the B2B side, making new client acquisition slow and resource-intensive. The partnership packages needed a modern, convincing platform, and above all, a frictionless way for interested parties to reach out.
Solution
We built a clean, conversion-optimized B2B page where partnership packages, benefits and numbers are laid out clearly. The heart of the page is a user-centric contact form: multiple CTAs that open it instantly, direct and committed copy ("Join now" vs. "Get in touch"), only the essential fields, and a clear thank-you page with next steps. Behind the scenes, automation ensures messages arrive in under 20 seconds and both parties get receipts with details immediately.
“We couldn't imagine what a lead generator this would become. The functionality has paid for itself many times over.”
Ilkka Vanala
Group CEO
IF Gnistan
Highlights
- The contact form became the club's main source of new corporate partners
- Partnership package presentations moved fully digital
- Leads from the form were high-quality and pre-informed
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